When a company wants to sell a product market research is conducted to understand consumer behaviours and attitudes. Then marketeers or advertising agencies create a strategy and communications campaign that will suit the segment of consumers targeted which often resonates with them on different levels. Generally the product has to fit society’s needs at the …
Author Archives: Sarah Wilkin
FGA joins Sport and Sustainability International to work on green travel in sport
We are happy to join Sport and Sustainability International who are made up of a group of sport experts across the industry. On the Executive Board is Julia Palle, Sustainability Director, Formula E, Philippe Duperrex, former Senior Corporate Governance & Compliance Officer at UEFA and Vincent Gaillard, CEO of European Professional Club Rugby. As travel …
Continue reading “FGA joins Sport and Sustainability International to work on green travel in sport”
Eviation – when can we fly electric?
We had a very interesting discussion today with Avinor, who have 44 airports in Norway due to the landscape and geography of the country. We discussed electric planes or eviation which Norway are likely to be the first to put into service by 2030 say this Business Traveller article discussing Rolls-Royce‘s work in this area. …
FGA at Boeing sponsored Coding Summer School
Sarah Wilkin, founder & CEO of Fly Green Alliance has been invited by Boeing to present to students at Coding Summer School alongside Katie Cross of Pledgeball on Tuesday 6th July. Boeing has partnered with ThinkYoung for the last 11 years, where young people between the ages of 11 and 17 learn computer programming. This year’s …
Continue reading “FGA at Boeing sponsored Coding Summer School”
7 steps to a sustainable travel policy
At FGA we are committed to delivering the energy transition in the travel sector. We’re speaking, posting and developing projects and mechanisms in order to get us moving again in a more sustainable way. We have created some principle and an action plan for how to begin your green travel journey in this next phase: …
Sarah Wilkin joins SAP Concur Travel Industry Summit – 17th June
Sarah Wilkin and FGA will join ‘Sustainability is more than Carbon Calculation’ alongside Julie Folliot-Avenel of Amex Global Business Travel and Martin Biermann Chief Product Officer at HRS Group. The on demand recording is here.
Sarah Wilkin speaks at the Sustainable Business Travel Summit
Watch the recording of the summit here online. FGA joins Neste and Transport & Environment for a discussion on sustainable fuels, carbon measurement and how the industry has evolved over the last 3 years.
Design and Marketing Intern
Are you a recent graduate and looking to develop your design and marketing career in sustainability? Do you have the following experience and skills? Adobe suite Video editing Social media Design Marketing strategy Content management Research We are thought leaders in green travel and work towards businesses and the aviation sector flying green. We are …
How do you turn resistance into flow?
Turn unsubscribe, delete, not a priority, pending, no reply into proactive and productive ways forward. This article is written from our founders experience from the last 3 years of conversations with all types of sectors. I’ve discovered it’s time, understanding, respect for each other’s agendas and friendly approaches. Our role at FGA is to encourage …
Turning football’s attention towards sustainable travel
As more football clubs make commitments around climate action, reducing the impact of how they move players and fans should be top of the agenda Travel can account for up to 90% of the overall carbon footprint of football clubs and organisations. It’s a significant challenge for the professional game, which is reliant on global …
Continue reading “Turning football’s attention towards sustainable travel”
