About FGA

Independent European-based boutique consultancy working in innovation, research, marketing, policy and public affairs in the sustainable travel sector. In addition we are research project owners and business developers, and we lobby for EU renewable energy policy change and advocate for green recovery.

We are pioneers and change agents in the sustainable travel sector.

Why was FGA set up?

FGA has developed from the Booking.com funded project: www.jetfuelfromwaste.com and has been created by Sarah Wilkin.

While Sarah was business developing for www.jetfuelfromwaste.com she realised after some time that the capital investors were not ready to make the jump to invest in biofuel technology (10 years in the making), there were barriers to accessing funding for research, there was much apprehension, quite a bit of lack of awareness and the customer was not there. Biofuel/sustainable aviation fuel (SAF) was not on the agenda, not part of many grant programmes and it became apparent that the next funding would not be found within 12 months, and the grant would run out. Leads became weak, talk didn’t eventuate to commitments, airlines could not commit to paying 3 times the price of fossil fuel for this new greener fuel and policy was not encouraging investors to take the plunge. Was this the end of the project? No, this was the start of FGA.

We advocate, we build connections, we work to remove barriers, we lobby for policy change, talk to decision makers and we create new funding mechanisms. We are part of the debate, we are part of the movement and we lead the conversation wherever we go. We mobilise and we amplify innovation in the travel industry.

We believe through an alliance we can fly green.

And we will start this through our programme: www.FGAtravelsmart.com