FGA Travel Smart works toward Aviation’s Destination 2050 net zero plans

After yesterday’s announcement by the civil aviation sector it was concluded that an agreed list of measures will be taken to cut carbon emissions to net zero by 2050 including:

  • Reduction of demand – 12%
  • Sustainable aviation fuel – 34%
  • Improved air traffic management – 6%
  • Carbon removal – 8% (sinks, sequestration)
  • Fleet update – 37%
  • Market measures – CORSIA, offsets, corporate programmes – 8%

Presented by a strong stakeholder group: Airlines for Europe (A4E)Airports Council International (Europe) – ACI EUROPE , CANSOEuropean Regions Airline AssociationNLR – Netherlands Aerospace Centre

Sarah Wilkin, founder and CEO, of FGA asked during the presentation session and panel discussion on behalf of Fly Green Alliance (FGA):

Do you plan to collaborate with organisations working on how to integrate sustainable travel in to carbon neutral plans? If so how do you propose organisations reach out to do this?

Olivier Jankovec took the question and discussed that the aviation industry will look to expand the stakeholder group to support the net zero commitments which will include the travel and tourism sectors.

At FGA we have set up our programme FGA Travel Smart to work towards the goals of the aviation industry as featured in the BTN site here 9th February 2021 and is shown here below and our own personal ambitions as discussed at the Business Travel Association event in February 4th 2020. The industry is making great leaps to progress building back back.

Business Travel News:

“Several years ago airline organisation IATA suggested that annual global passenger numbers would double, to 7.8 billion, by 2036. In 2020, however, international passenger demand fell by 75 per cent and domestic demand by nearly half.

Covid-19 has rocked global aviation and even the most optimistic observers do not expect ‘normal’ levels to return for three to five years. And what of that prediction for 2036? Right now, it’s difficult to envisage that.

The pandemic has changed our attitudes not only to the way in which we do business, but also towards sustainability and, as air travel recovers, suppliers and corporates alike will build back greener.

For businesses this means reducing travel volumes, carbon counting and offsetting our impact. For suppliers it means developing and adopting more efficient technology and innovating like never before.

It’s very much understood that we won’t all be going back to the office in the same way and that remote working and videoconferencing will, on the whole, remain in some form to help reduce costs and support home/work balance.

I’m sure most of us miss travel right now and don’t want overseas holidays and work trips to be a thing of the past. We also miss the connection of face-to-face meetings, so how can we do business, build back better and hit emissions targets in our new world?

Aviation is one of the most difficult industries to decarbonise and reduce emissions. It needs collaboration and partnerships to bring solutions to the table. It is our role at FGA to foster such relationships and also to work with organisations to help them develop sustainable travel policies.

Simple first steps should include:
• Shifting more journeys from air to rail travel where possible
• Considering whether trips are truly essential before they are approved
• Continuing to use videoconferencing even when the world opens up again
• Implement permanent remote working policies and set-ups
• Purchasing sustainable aviation fuel offsets or credits

Sustainable aviation fuels (SAF) are one of a basket of measures approved and agreed upon by ICAO, European member states, IATA and other leading bodies and experts in the sector.

Last year, in fact, SAF producer Neste delivered renewable jet fuel to Zurich Airport during the World Economic Forum in Davos, enabling business jets flying in and out of the airport to blend it with fossil jet fuel, compared with which it has an 80 per cent smaller carbon footprint.

However, from our own research we found only half of travel managers know what sustainable aviation fuels are and, according to our research partner Ipsos Mori, the figure is only 30 per cent among the general public. Clearly there is a need for education on this front.

On a more positive note, we are engaging with increasingly more travel management companies, corporates and their travellers, among whom interest in sustainable travel is rapidly growing. TMCs are committed to providing innovative tools to help clients confront their environmental responsibilities.

We must all play a part in making business travel less harmful to the environment, whether we are a supplier, buyer or intermediary. Our role is to grow awareness, stimulate interest and facilitate conversations and partnerships that facilitate greener travel. We hope you’ll join us on that journey.”

The recording of Destination 2050 can be found online here.

FGA at the United Nations

One year ago, FGA was at the United Nations discussing our work and talking about collaboration:

Prince Harry, Booking.comSkyscanner,Visa and TripAdvisor announced work towards sustainable travel the same week. Fly Green Alliance  introduced the Travalyst initiative at the United Nations SDG Lab event, asking if industry and the tourism sector was being consulted in regards to climate action and conservation work.

After some discussion the closing remarks mentioned that all stakeholders should be consulted including new ones, when it comes to climate action work and an open approach should be taken.

www.jetfuelfromwaste.com the R&D project we are developing at University of Amsterdam is part of work towards sustainable travel through innovation of waste to sustainable aviation fuel.

#workingtogether#solutions#SDG13#climateaction#energytransition#sustainabletourism#biofuel#flygreenalliance

View Travalyst online.

Sarah Wilkin at Palais des Nations

Green Aviation in 21st century Europe

The EU Green Week took place virtually last week, on the theme of preserving global biodiversity and nature. The panels featured renowned policy makers and scientists in a series of short and engaging talks discussing how tackling biodiversity loss could help increase the future well-being of our societies, by mitigating the impacts of climate change and the devastating effects of pandemics.

The importance of decoupling future economic activity and future human well-being from our natural resource use was mentioned. Two key points stood out to us – first, that economic growth and preserving nature are not in contradiction with one another. Second, that we must treat the causes and not the symptoms of the current health crisis, and other crises stemming from and including climate change. The EU Green Deal (EGD) was set up to achieve these aims.

Janez Potočnik, who co-chairs the International Resource Panel, said “The circular economy should be seen as an instrument to deliver decoupling of economic growth from resource use and environmental impacts and as part of a bigger picture of economic, societal and cultural transformation needed to deliver the SDGs.”

The EGD is an ambitious scheme to be carbon neutral by 2050, based on implementing a sustainable circular economy. The European Commission views recovery from the COVID-19 pandemic and sustainability as “two sides of the same coin”, as stated in its executive summary report on the System Change Compass.

The System Change Compass lays out the main systemic orientations the EGD should take, taking an integrated systems perspective in order to move toward a more equitable and socially inclusive ‘new normal’. The report identifies four main societal needs which consume the most resources: nutrition, housing, daily consumer goods, and mobility.

Within these four needs, the System Change Compass identifies “50 champion orientations”, or 50 sustainable industries, that can be scaled up to form the foundations of a circular economy. These represent specific investment opportunities that could create new jobs and form the backbone of a new, more resilient, European industrial landscape as part of the green recovery from the pandemic.

With the number of passengers and flights expected to increase in the coming years, green aviation is considered a “champion orientation” to meet society’s need for the transportation of people and goods, where funding at the national and European level should be directed. The transition to a carbon-neutral mobility industry can occur through policy measures and technological solutions, such as sustainable aviation fuels. To achieve this aim, the full report states that we need to: “improve aircraft fuel efficiency, increase the supply and demand of Sustainable Aviation Fuels (made either from advanced biofuels or produced using renewable energy sources), develop new technologies and systems engineering processes and methods to optimise air routes”. Shifting to sustainable aviation fuels would lead to drastic cuts in carbon dioxide emissions and create quality jobs. This could also be complemented by additional measures, for example by implementing ‘mobility-as-a-service’ transportation schemes – increasing public transport on the ground would help reduce carbon dioxide emissions from people travelling to and from airports in taxis and privately-owned cars. Above ground is where sustainable aviation fuels come into play, by reducing emissions from the actual flights.

Sustainable aviation fuels represent a source of untapped potential to reduce the carbon footprint of the aviation sector. The next step is to increase supply and demand for sustainable aviation fuels in the EU, in order to increase their consumption.

Sarah Wilkin interviewed for Amsterdam Founder Series

You can read the full interview online at Troopl’s website as part of their Amsterdam Founder Series.

“I realised it was very much about policy and it was a lot of debate in Brussels. So I started going to Brussels and met different lobbyists, public affairs managers, airlines, fuel suppliers, airports groups and the aviation associations. I was learning from them, and then started being part of the discussions, getting involved.”

“I like to support people that are less supported than others. I personally have been given chances by people. If I can give somebody an opportunity to give them a leg up, I will definitely do that. I think I’ve always had that, and I always will do that for people.”

“I was introduced to some great people. So it’s never one thing. It’s all of the things together – it’s through connections and having conversations.”

FGA’s mental and neuro health project work

As part of our commitment at FGA we are actively supporting mental health and wellbeing, and have integrated and acknowledged this in our FGA Travel Smart programme.

We believe in ‘put your own mask on, before you help others’ so we look after ourselves and our team physically and mentally, especially recently when times have been tough and uncertain.

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Sarah Wilkin, FGA founder, is in a project team with Hendrik Saare – sound designer and researcher, Micheal Carthy and Tiffany Ballou – psychologists. Teresa Atkin, Executive Coach, also acting as an advisor. The team collectively bringing together experience and knowledge from many different disciplines and schools of academic thought.

We are working together on a self-compassion based approach to personal development goals (PDGs), you can read Tiffany’s post on this work here. This will be applicable across our personal and professional lives and will be suitable for anyone wanting to move forward with behavioural patterns not serving them or to improve communication and relationships overall.

We’ll be sharing more in the coming months and will be asking for support to understand this complicated and important topic further through polling and questionnaires.

Our project team up for the job:

Have a good mental health day!

FGA Travel Smart – “one of the most relevant and exciting solutions..”

We are pleased to be on Johnny Thorsen’s innovation radar, VP of Strategy & Innovation at Amex Digital Labs and travel futurist, and listed as one of the most ‘relevant and exciting solutions’ in sustainable travel.

Johnny writes:
“Fly Green Alliance provides independent consulting services across a wide range of segments to corporations and individuals involved in buying of corporate travel. Through the FGA Travel Smart Program they help companies understand their current situation, create and execute a strategic framework for a sustainable travel program and monitor the ongoing performance along with the option to partner with a growing list of suppliers and customers to share knowledge, experience and ideas. 
Buzz builder : Leading the way towards a greener travel program”


It was a nice surprise to be added to the list at the close of 2020. We put our programme together last April and started to talk about our solution online throughout last year. FGA Travel Smart is a foundation framework which will support corporates to decarbonise their travel and will work with the sustainable fuel industry to support their growth. All working towards carbon neutral commitments in a measured, progressive and innovative way. The programme is gaining interest from some great early adopter companies and we’ll roll out the application this year with the view to creating some case studies as examples to others.

It is great to be recognised for our work in the field of sustainable travel and we will be, as part of our ongoing work, continuing to develop projects with investors and lobby for policy change across the ecosystem in order to scale the sustainable aviation fuel industry and work towards green travel development in view of meeting the Paris Agreement.

You can read Johnny’s full report here listing other tech solutions and carbon management platforms in this area.

FGA Travel Smart is one of our solutions, and in 2021 we will be announcing others with a carbon reduction focus involving fuel suppliers, transport companies, logistics companies, investors and more while strategically partnering with other consultancies.

Going forward when you travel, will you Travel Smart?

Contact sarah@flygreenalliance.org to discuss your needs for 2021 onwards.

Keeping your finger on the pulse during times of rapid change and uncertainty

Earlier this month, our partner Ipsos MORI released a webinar on the future of brand research, “Keeping our finger on the pulse during times of rapid change and uncertainty”. By accelerating pre-existing trends, the coronavirus pandemic has changed the way we relate to brands. This includes people’s reactions to the inequality they see around them, the concern for living more sustainable lifestyles, and the greater authenticity they expect from brands. According to the sustainability transparency platform Compare Ethics, only 20% of customers trust brands’ sustainability credentials. Brands must show up for the causes they champion and build up trust with concrete actions. 

During times of rapid change and uncertainty, brands must continuously adapt their marketing strategies by paying attention to the changing social norms and expectations of their customer base to keep pace with the changing currents in society. This will enable brands to maintain their relevance by ‘keeping their finger on the pulse’. Brands can achieve this by keeping informed on insights as the changes happen.  

Brewdog are actively making sustainability commitments in their style and language, Real Betis are one of the first carbon neutral football clubs and Formula E and Extreme E, by nature of their business, are promoting innovation in EV (electric vehicles) and also working to decarbonise their operations, this year making carbon neutral commitments including use of biofuels.  PWC disclosed this month in the workshop Climate Change & Sustainability Reporting’ that 50% of their clients had made net zero commitments, they do see much development but there is some way to go.

During the pandemic, digital ethnography (the scientific description of peoples and cultures with their customs, habits, and mutual differences) has been used to monitor these changes and help with the insight process as part of brand research. Ethnographic video studies offer us a window into how people’s behaviours and personal and social needs shifted during the resulting recession. “What we saw is that people were blindsided by everything that was happening, and the world stopped…we knew what was happening in Wuhan in January , [but] governments and individuals didn’t like the decisions we had to make and their consequences” said Oliver Sweet, the Head of Ethnography at Ipsos MORI’s Ethnography Centre of Excellence. We need to make sure we don’t become blindsided by the pandemic-shaped recession the way we did at the start of the pandemic, he concludes. 

Digital ethnography allows brands to have more empathy and a greater connection with their clients – making their products and services more relevant and meaningful. During the pandemic, we saw how people started relating to each other differently, from bringing groceries to quarantined neighbours to being more active in social justice issues. Rob Scotland, Head of Strategy at McCann London mentioning: “Globally, we are closer now. We’re only three people away from someone that had the virus, that’s had a food shortage, or will be made redundant.”  The slowing down/The Great Reset, as the pandemic has been named, has allowed a greater awareness of our surroundings and also care for people and planet. It is having, and will have, a long term lasting effect on us as consumers, travellers and likely our overall purpose. Bill Gates and HSBC predicting business travel will reduce by 50% next year and maybe for some time to come. 

From our perspective at FGA this means travelling smarter. What does this mean? Some reduction, more virtual and doing it sustainably. Read about our programme supporting how to become smarter travellers here: FGA Travel Smart 


To coincide with this work at FGA we work with our partners and investors on their ESG strategies which includes social and environmental commitments, and we nudge and provide information for companies to begin to accelerate this work in view of meeting the Paris Agreement. You can reach out to us for your carbon neutral commitments, for a presentation on green travel developments and to speak to us about becoming Travel Smart. Contact sarah@flygreenalliance.org for more information.

FGA is on linkedin, follow our work online.

Sarah Wilkin and the FGA graduates join the The Climathon Geneva and work to design a greener future for travel

The Climathon is a worldwide call to action that allows citizens the opportunity to collaborate and find solutions to the most urgent climate issues. They must use their creativity to propose change and envision a greener, carbon zero future. 

Participants range from policy makers and business leaders to community activists and students from 145 cities across the world. In teams, they have 24 hours to tackle local climate challenges and come up with a meaningful story that outlines their vision for the future. The stories were then pitched to a jury of experts who decided a winner based on the most tangible and transformative idea and presentation.On the jury, from Geneva Airport, was Sabrina Cohen Dumani, Zaninka Mariane Ntagungira, Hamidul HUQ and Gaël Poget. And another jury made up of experts from Suisse Energie was Matthias Galus, Jakob Rager, Giorgio Pauletto and Pascal Mullener. 

FGA founder and CEO, Sarah Wilkin, was invited to speak at the Climathon Geneva about Fly Green Alliance’s work to bring sustainable aviation to the mainstream. Other expert speakers included Nicolas Nova, Claire Moretto, Jon Monnard and Gaël Pogat

Among these experts, and other innovators and creatives, Sarah assisted the teams in the development of their ideas. The online event was organised and overseen by Impact Hub Geneva and eqlosion. Nina Salamon from eqlosion describes some of the challenges of transitioning to entirely online: “It made us rethink and modify the way we present each phase of the work during the event”. She continues: “We also think it was interesting to think about making the event accessible to people who were not participating. We’re happy we did it online”. Nina and the organisers were on call throughout the process to empower the teams, as well as offering a yoga and bachata class to energise their spirits. 

Each team was given one of three briefs. The winning team, L’aRéogare were assigned with imagining the future of intercontinental human interactions by 2050. This challenge was proposed by Geneva Airport’s CEO, André Schneider and asks the teams to explore possible ways in which human interaction across continents may be implicated by the ecological transition. It is projected that the number of passengers travelling by air is likely to double by 2036 to 7.8 billion. If sustainable solutions and fuel are not applied, this will in turn increase carbon, already in excess globally. The Guardian wrote this month that 1% of frequent flyers create 50% of global emissions and the research group who carried out the work for the report estimated the cost of these emissions being valued at $100 billion. Based on these findings and other research carried out over the 24 hours period, the teams were asked to consider existing social and technological trends to offer tangible alternatives which kept in mind the quality of future social interactions and access to intercontinental travel. 

L’aRéogare approached these issues and presented their ideas by recording a podcast. They imagined that in 2030, Switzerland became the first to issue a ban on intercontinental flights and adopt a limited aviation carbon budget where people needed to save credits from their own personal carbon budgets to take a flight. The team created the podcast which was said to be broadcast in the year 2050, from Geneva Airport, interviewing travellers and users of the airport passing through. Through the interviews we learn that in the future people used low-fuel trains and have virtual business meetings as other alternatives to flying, when they have run out of credits or need to save them to take a longer flight. 

All of the teams now have the opportunity to submit their ideas to be considered for a Climathon Award. The Climathon Global Awards celebrates all those that participated across the Climathon process in all its 5 years, and offers a space for continued collaboration on a global stage. Prize money is offered to the most transformative solutions, to help in realising and taking their ideas through to fruition.

The Climathon is a truly inspiring event that generates real and spirited connection across borders in the name of climate action and innovation.

PWC: Climate Change & Sustainability Reporting Workshop

Today I attended a virtual workshop on climate change and reporting organised by PWC. This topic is close to us at FGA as sustainable travel is part of carbon neutral commitments and is starting to develop. We do this work through advocacy for sustainable travel policies, working with organisations on ESG commitments, as well as through building net zero or carbon neutral policies in to the business. You can read about our programme supporting this work here: FGA Travel Smart.

There were some clear take aways from the panel discussion which included sustainability and reporting leaders from bp, BT, GSK and Ben Yeoh from RBC Global Asset Management:

As well as much discussion around data, disclosure and collective response, there were some key pieces of work being carried out at supply chain level. GSK mentioning they have 30,000 suppliers and bp mentioning their supplier value is $28 billion, so it is no small task to begin to measure, monitor and reduce GHG emissions and progress work in sustainable contract agreements, but all companies mentioning work is on its way. Gabrielle Giner saying BT have made climate commitments since 2012 and Alice Revels said bp were actively searching for partners to support their 2050 carbon neutral commitments.

Ben Yeoh talked about shareholders asking the executive boards to be accountable on climate at the AGMs and asking what their Net Zero plans are. It was discussed by PWC and shown in the findings below that 76% of board members are engaged but the strategy and knowledge needs to be developed on climate matters.

PWC discussed that this next 10 years is crucial on environment, and that business happens in cycles of 10 years, so it really needs to be this cycle to get us on track with meeting climate goals.

It was an excellent agenda with some great insights and discussion points from the panel. This event and others strongly support our work on activation and moving of finance towards the low carbon industries to support the energy transition.

BT Game Changing Challenge and the 1.5 Supply Chain Initiative were a couple of the programmes mentioned which support the 1.5 degree Paris Agreement targets.

The one to watch for the future is understanding and planning for carbon pricing risk. Prices of carbon are predicted to rise in the comings years which is why prevention such as building in low carbon tech solutions is talked about being the most secure long term strategy for businesses and investors alike.

The recording and reports will be available soon from PWC so feel free to reach out to me on sarah@flygreenalliance.org to discuss this work in more detail.

The conclusion was: galvanise!

Sustainability news channel, Access ECO, interviews Sarah Wilkin – founder & CEO of FGA

The sustainability news channel Access Eco approached Sarah Wilkin to discuss how FGA evolved, their work in the industry and the outlook for sustainable travel and sustainable aviation fuel in the coming years.

You can watch the interview here on youtube.

As Sarah discusses in this interview it will be the support of the large corporations that will begin to shift the work in sustainable travel and sustainable aviation fuel use, then awareness building will ensure on a global level everyone starts to know about this work. This is why we have also started to build our instagram to begin to encourage the conversation from a consumer perspective.

As Bill Gates writes: ‘Addressing CO2 produced from travel is vital to ensure the sustainability of the planet, whilst still ensuring economic benefits associated with travel.’

We have written some words on market measures here to go alongside this interview which discusses some of our thinking and findings.

Sarah mentions also the power companies such as Google, who have been working on their sustainability commitments through initiatives such as their new Impact Challenge which closes this week on 6th November.

Extreme weather incident from climate and climate action is very serious to us at FGA and all of our efforts work towards accelerating this work while working with industry to do this. We make sure that policy makers, NGOs, airlines, fuel producers and all stakeholders know that we are here to connect dots, highlight potential blockages and work on true collaboration as diplomatically and constructively as is within our abilities. We are working very hard in the space to make an impact with our personal energy and approach.

Also shown on ROKU TV & Amazon FireTv.