Sarah Wilkin

Advertising – London, Sydney, Amsterdam – digital, film, production, large global brands including adidas, Dove, FWA award winner.

Sports – voluneerting in sport through Favela United turned to banging the drum for climate action in football and sport since 2018

Sustainable aviation fuel – In 2018 I studied the circular economy and discovered the tech of sustainable aviation fuel and grants available for reducing carbon in travel, I wrote an application for Booking.com to win a grant to develop SAF project and was awarded in December 2018 with University of Amsterdam. It was a game changer on many front and I went on to develop Fly Green Alliance

Market research – Ipsos MORI and online research platforms where I pioneered using digital approaches and social media

Trends – campaigned for broadband and awarded BT for the successful efforts, evangelised online dating in a UK magazine, proposed social media to my manager and promoted and sent to New York for management training, worked on online conference platforms with CERN the year before the pandemic. Set up the Impact page at a previous work, discovered SAF and awarded a booking.com grant to support that development work. I realised I discover new trends, tech and campaigned for what I thought was good for people, society and now planet