Sarah Wilkin with FGA Sports will start a program for female entrepreneurs, working on the business side of football, to develop their business skills, network and startups in a program called ‘Dream big’. The program will start on 23rd of October initially online for 12 female business owners working within football.
Women in Football said “We were delighted to receive a large number of applications highlighting the growth in interest from women starting their own business which is fantastic to see. ”

FGA Sports were asked a series of questions to support the final selection:
How is your business idea connected to the football industry? FGA Sports have been delivering first of it kind education workshops at St George’s Park , thought leadership, mobility expertise, sustainable travel advisory and accurate travel data since 2018

What key progress have you made in the last 6 months? We are now a member of Football for the Goals , we are in conversations with top premier league clubs to support on carbon reduction in travel, we are invited by Common Goal to be travel partner on an EU grant with Football for Future and Spirit of Football. We have been developing the award winning Save Today, Play Tomorrow with Birmingham County FA and in conversations with UEFA on the Innovation Challenges and previously worked on https://lifetackle.eu/ and hosted a panel at a conference inviting Dutch FA – KNVB to discuss their travel. We also set up FGA Knowlegde Hub to support education, access and acceleration in carbon reduction in sport. We gained a Sustainability Communication Manager to support us grow, to provide clear messaging and comms
Xero who have already sponsored Women in Football, FIFA’s Women’s Football, FIFA Women’s World Cup 2023,™ the Lionesses, England Football, and Lewes FC will be host and sponsor this brand new program and inaugural cohort of female leaders in football business.
We are exceptionally happy that “With Xero’s business know-how and Women in Football’s specialist expertise in our field” the programme is “fine-tuned to maximise the chances of success for female entrepreneurs.”
Sarah Wilkin says “It’s a very exciting opportunity for FGA Sports, and myself as a (female) founder who has been working on the social development side of football since 2017. Work started as a side interest and support work and has led to becoming a business owner and to even leading the way in sustainability and greener travel as thought leaders. It is already a dream come true to get to this stage and to become a business owner, but to be able to drive FGA Sports to the next step with the support of an expert team is really great and a fantastic challenge. Thanks so much for the opportunity”

“I’ve personally supported nearly 20 grads, careers switchers and interns in the last few years”, Sarah mentions, “it’s so valuable to partake in mentorship for the mentor and mentee, so both can personally and professionally develop to their full potential. I can’t wait to get started”
Read more about www.FGAsports.org
Join Women in Football here.
Read about Xero’s commitment.

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