How do we ‘market’ climate action?

When a company wants to sell a product market research is conducted to understand consumer behaviours and attitudes. Then marketeers or advertising agencies create a strategy and communications campaign that will suit the segment of consumers targeted which often resonates with them on different levels. Generally the product has to fit society’s needs at the …

Eviation – when can we fly electric?

We had a very interesting discussion today with Avinor, who have 44 airports in Norway due to the landscape and geography of the country. We discussed electric planes or eviation which Norway are likely to be the first to put into service by 2030 say this Business Traveller article discussing Rolls-Royce‘s work in this area. …

7 steps to a sustainable travel policy

At FGA we are committed to delivering the energy transition in the travel sector. We’re speaking, posting and developing projects and mechanisms in order to get us moving again in a more sustainable way.  We have created some principle and an action plan for how to begin your green travel journey in this next phase: …

How do you turn resistance into flow?

Turn unsubscribe, delete, not a priority, pending, no reply into proactive and productive ways forward. This article is written from our founders experience from the last 3 years of conversations with all types of sectors. I’ve discovered it’s time, understanding, respect for each other’s agendas and friendly approaches.  Our role at FGA is to encourage …

Turning football’s attention towards sustainable travel

As more football clubs make commitments around climate action, reducing the impact of how they move players and fans should be top of the agenda Travel can account for up to 90% of the overall carbon footprint of football clubs and organisations. It’s a significant challenge for the professional game, which is reliant on global …

FGA in BTN – Sustainability should be front and centre of travel’s recovery

Several years ago airline organisation IATA suggested that annual global passenger numbers would double, to 7.8 billion, by 2036. In 2020, however, international passenger demand fell by 75 per cent and domestic demand by nearly half. Covid-19 has rocked global aviation and even the most optimistic observers do not expect ‘normal’ levels to return for …

Carbon fasting on earth day!

For Earth Day we want to post about our individual acts of ‘carbon fasting’ which all contribute to emission reduction and environmental goals in our own lives. Like in the ‘5 and 2’ diet where you fast for 2 days and eat normally on the rest, we think that this thinking could work when trying …

France to ban short-haul domestic flights

Last week, France’s National Assembly voted a ban on domestic flights that can be covered by a train journey in under 2.5 hours. The 2.5 hour line fixed is an attempt to find a middle ground between lowering carbon emissions from transport, whilst avoiding a hard blow to the air travel industry, already weakened by …

Bridging the say/do gap in sustainability

On the 25th March, our industry partner Ipsos MORI released their second #Ipsosinsights webinar of the year. They explored the discrepancies between what people say they are willing to do to fight climate change versus what they actually do, the role of the industry, and how to be a more sustainable company. Ipsos MORI is …